Bill Bernbach & The Potency of Good Design
Posted in Art, Graphic Design
This is a blog post I posted on the blog of the company I work for: J House Media.
“Let us prove to the world that good taste, good art, and good writing can be good selling.” The man who said this quote is Bill Bernbach, one of the three founders of Doyle Dane Bernbach (DDB). You may not know him but you certainly know his work.
Doyle Dane Bernbach, one the most legendary advertising agencies in history, created what is considered to be the most effective and successful advertising campaign the western world has ever seen: 1959′s “Think Small” Volkswagen advertisements. DDB essentially took a German car originally created for Adolph Hitler (the Volkswagen Beetle) and sold it to post-war Americans through radically styled advertisements. Read more of this article…
